Apple's recycling program has resulted in an astounding collection of gold from their product. How much did they collect? Read about it here.
Based on current market prices, the recycled gold is worth around $40 million which is a major yearly profit even for a tech giant like Apple.
While many are
familiar with numerous gold-plated Apple products, the bulk of the recovered
gold comes from electronic components found in regular products: gold's
properties often make it a better choice for consumer electronics than silver
(conductive, but corrosive) and copper (inexpensive, but offering poor
conductivity). Therefore, bits of gold can be found in most higher-end
electronic devices such as iPhones, iPads and Macs.
Over the course of
2015, Apple managed to recover around 90 millions of pounds of e-waste, with
two-thirds of it being reusable. Besides gold, Apple also collected 6,600
pounds of silver and millions of pounds of other useful materials.
Apple mentioned the
financial and environmental benefits of recycling in a recent official
statement: "We work hard to keep electronic devices out of landfills so
that the precious resources they contain can be reused. And we want to ensure
that these devices are recycled properly so they don’t pose a threat to human
health or the environment," said the company.
Is gold the tangible asset you can't erase, hack or delete? Read more here.
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